Where Heat Meets the Sea: The Story of ANADA and VOYA’s Thermal Rituals
-By Deborah Carr, Founder of ANADA As someone who has spent years training sauna masters and developing thermal experiences, I’ve witnessed firsthand the transformative power of guided rituals. When we began collaborating with VOYA, it felt like a natural evolution of that work, bringing together two traditions that share a deep connection to the body, … Continued
End of Year Review – Deborah Carr and Anada
-If I had to bottle this year as a sauna essence, it would be something uplifting, grounding, and slightly intoxicating, because 2025 has been a very good blend! One of the real joys has been seeing sauna rituals recognised at a higher level. Watching more and more sauna businesses and spas embed Aufguss and … Continued
Sauna Rising: The Future of Wellness Through Heat and Ritual
-The global wellness industry is entering a new era, and sauna is right at its heart. The newly released Future of Wellness 2025 report from McKinsey underlines what many in the sauna community have long known: younger generations are reshaping wellness, prioritising daily practices that deliver both physical and mental benefits. Wellness is no longer … Continued
From Ritual to Profession
-A Milestone for the UK Wellness Industry as Anada’s Foundation Sauna Master Course Gains Accreditation We are thrilled to announce that Anada’s Foundation Sauna Master Course has officially become the first sauna-based training programme in the UK to receive full accreditation and certification. This milestone marks a significant step forward—not just for us, but … Continued
Reignite Your Spa Offering: The Untapped Potential of Sauna Rituals
-In many spas, the sauna sits quietly in the corner—warm, familiar, and often underutilized. But what if that space could do more? What if it could become the heart of a powerful wellness experience that guests rave about, return for, and post about online? Across the globe, forward-thinking spas are discovering that the humble sauna … Continued
Is Sauna Replacing the Pub? A Sweaty Shift in Socialising
-For centuries, the pub has been the beating heart of social life in the UK. Whether it’s a quiet pint after work or a lively Friday night, the pub has long been the go-to place for catching up with friends, drowning sorrows, and celebrating victories. But lately, something a little steamier has been creeping into … Continued
Beyond Relaxation: The Science of Sauna and Stress Relief
-Eve is a Sauna Master with a postgraduate degree in metabolic health. She provides consultancy on metabolic health and stress optimisation and is a certified Advanced Oxygen Advantage breath trainer and yoga teacher. Her expertise lies in the scientific application of these modalities to enhance nervous system regulation and promote resilience. The UK … Continued
Meet Aufguss Master Hannah!
-My name is Hannah Goodger and up until recently I worked at Hoar Cross Hall Spa in Staffordshire. My job role was a ‘Spa Experience Host’. It was a very expansive role where I conducted pool tests, tidied up the spa areas, filled up acid and chlorine, cleaned hot tubs. I also taught archery, … Continued
Sauna: The Wellness Trend That’s Here to Stay
-In a world of fleeting wellness fads (remember the celery juice craze?), one ancient practice has stood the test of time: The Sauna. Long before Instagram influencers turned sweating into a hashtag, civilizations around the globe were embracing the sauna as a way to rejuvenate the body, clear the mind, and perhaps sweat … Continued
Sauna Etiquette: A Sweaty Guide to What the UK Is Getting Wrong
-Ah, the sauna – a place where you sweat out your sins, your stress, and if you’re unlucky your dignity. A bastion of wellness across Scandinavia and Europe, the sauna is practically a religion in Finland, where people emerge from its steamy embrace refreshed, relaxed, and culturally richer. In the UK however, stepping into … Continued